Marketing meeting August 04 2020

By Marianela Queme on 2020-08-04 16:50 in Marketing Team

Marketing & Communication Department Team Lead Meeting Agenda Date Aug-04-2020 Attendees: Sandra Decoux, Allison Meeks, Richard Gossler, David steadson excused himself, Hans van der Meer1. Agenda Items:Joomla 4 landing page (MQ)2. Website (MQ)3. Video assets providers (MQ)4. Joomla 15th anniversary (MQ)5. Market research team (MQ)6. Defining the future of Joomla - polls and surveys in social media (MQ)7. Announcements  Joomla 4 landing page: This discussion was brought up for...

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Marketing meeting July 14 2020

By Marianela Queme on 2020-08-04 16:27 in Marketing Team

Marketing & Communication Department Team Lead Meeting Agenda Date: July 14 2020 Attendees: Josean Telleria, Andrea Gentil, Sandra Decoux, Alison Meeks, Richard Gossler, Dror Lamdan, Marco Dings, Helvecio "Elvis" da Silva Points discussed: Budget (MQ) Way of working (MQ) Website (MQ) NewsLetter template (MQ) Shop (MQ) Statistics (MQ) Defining the future of Joomla - polls and surveys in social media (MQ) Campaigns for Joomla 4 brand positioning (MQ) Campaigns for Joomla 4...

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Marketing Team Meeting

By Marianela Queme on 2020-07-03 13:58 in Marketing Team

Meeting minutes 02 July 2020 / 17:30 CET / google hangouts Agenda Presentation from Marianela Queme Goals and Strategy Launching Joomla 4 Strategy Channels and Approach Team and way of working Questions and Ideas Notes Assited: Andrea Gentil, Joe Sonne, Richard Gosler, Troy Hall, David Steadson, Laura Gordon, Alison Meeks, Ahmad Moussa, Eric Lamy, Marco Dings, Marianela Queme Presentation From Marianela Queme, as Assistant Team lead of the Marketing team and Assistant Team...

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Joomla 4 Marketing team

By Marianela Queme on 2020-06-23 17:49 in Marketing Team

Meeting minutes 16 June 2020 / 15:00 CET / google hangouts Agenda Joomla 4 Marketing team update Elastic Mail Referal program banner in newsletters Videos in RenderForest Notes Assited: Andrea Gentil, Josean Telleria, Helvecio Da Silva Josean gave an update of joomla 4 newsletter. Template has been agreed on and it has been worked on. He discussed needing more helping hands to produce the newsletter An area in the newsletter will be assigned for general Joomla news, and...

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Downloads Google Ads Campaign 2020

By Sandra Decoux on 2020-04-05 07:21 in Marketing Team

Sandra Decoux and Eric Lamy held a 2-hour meeting on Friday 3rd April to finish setting up the multilingual Google Ads campaign to promote the Downloads site. The campaigns have been published between the 3rd and 5th April. Details The campaign is available in 8 languages: Deutsch (8 countries targeted) Dutch (5 countries targeted) English  (24 countries targeted) French  (29 countries targeted) Italian  (3 countries targeted) Portuguese  (5 countries...

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Meeting minutes 30 Jan 2020 / 16:00 CET / google hangouts

By Marianela Queme on 2020-02-04 22:21 in Marketing Team

Meeting minutes 30 Jan 2020 / 16:00 CET / google hangouts   Agenda github meeting frequency and best times working groups how can you contribute? Notes Jonathan, advised on communicating important items like meetings via email to all volunteers. We discussed GIT as a project management tool and agreed to having the projects there because transparency is important. Also using the wiki to add important know how, definitions and existing strategies for people to have easy...

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Marketing & Communication Teams - Structure Activities

By Sandra Decoux on 2020-01-22 12:44 in Marketing Team

Forum for the Future / Sunday 19th – Monday 20th Structure Activities Note: This is not a report about the discussions held during the Forum of the Future This is not a report about the marketing or product strategies  It’s a report about the organizational side of things and mostly about the new marketing team. A report regarding the Market Sessions held during the Forum for the Future should be published later by the persons in charge. Sunday 19th On Sunday afternoon, during...

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Joomla Birthday Report

By Sandra Decoux on 2019-08-28 20:53 in Marketing Team

Brian Teeman and Sandra Decoux worked on a marketing campaign to celebrate Joomla’s 14th Birthday. Brian Teeman produced the design and the 3 videos: Birthday Video: https://www.youtube.com/watch?v=J0onJYXf0rc Thank You video: https://www.youtube.com/watch?v=0D5gW0lwPm0 Shop Video: https://www.youtube.com/watch?v=4NUto4IajMw Sandra DECOUX created the limited edition products on the shop (tshirts, hoodies and mugs) The Social Media team promoted all these elements on the official...

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Marketing Leadership Meeting - July 31, 2019

By Hervé Boinnard on 2019-08-01 21:55 in Marketing Team

Attendees Noreen Cesareo - Marketing Team Lead Sandra Decoux - Team Member Hervé Boinnard - Assistant Team Lead   Videos Brian Teeman produced a new video in mid-July: The CMS you can trust.https://youtu.be/OmDCkJfTGWs Copywriting Brian and Sandra prepared all the marketing for the upcoming Joomla Birthday. Organisation Due to health issues, Rachel Walraven decided to step down from her role as Marketing & Communications Department Coordinator. In the...

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Marketing Leadership Meeting - July 01, 2019

By Hervé Boinnard on 2019-07-31 22:44 in Marketing Team

Attendees Noreen Cesareo - Marketing Team Lead Sandra Decoux - Team Member Rachel Walraven - Department Coordinator Hervé Boinnard - Assistant Team Lead   Organisation We had 2 meetings, on the 17th and 24th of May. Only work in progress, no item to be minuted. First meeting with Rachel Walraven, new DC (Marketing & Communications Department Coordinator, elected 17 May 2019). Questions and clarification about way forward for the current Team. Budget Budget - as...

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Marketing Leadership Weekly Meeting - March 29, 2019

By Hervé Boinnard on 2019-04-09 23:32 in Marketing Team

Attendees Noreen Cesareo - Marketing Team Lead Sandra Decoux - Team Member Hervé Boinnard - Assistant Team Lead   Videos “What is Joomla” video is now available in 18 languages! Thanks to all our Translators again! Sandra Decoux & Brian Teeman to work on the next video: Joomla & Multilingual. Copywriting (article from Shaira) Several emails, and now edits are done. This article may be published on the JCM once it is back. Case Studies 3 contributions are...

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Marketing Leadership Weekly Meeting - March 22, 2019

By Hervé Boinnard on 2019-04-05 14:26 in Marketing Team

Attendees Sandra Decoux - Team Member Hervé Boinnard - Assistant Team Lead Apologies Noreen Cesareo - Marketing Team Lead   Volunteers A contributor offered some help - follow up with Noreen, with Summary from Sandra. But after a lengthy chat, and back and forth messages, it did not happen. Two contacts for Education made at Joomla Day FR. Copywriting Ideas of articles, like Banner component? Article from Shaira Williams is being...

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JoomlaDay France Sprint - March 10th, 2019

By Hervé Boinnard on 2019-04-02 22:02 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Hervé Boinnard - Assistant Team Lead   External Directories G2 Crowd profile to improvehttps://www.g2crowd.com/products/joomla/details Organisation Enriching discussion about Marketing for CMS release cycle, tests for RC and overall quality. Also feedback and suggestions from Georges Wilson (3.10 Release Lead / 4.0 Release Lead), made the day before. Copywriting Article idea list...

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Marketing Leadership Weekly Meeting - March 01, 2019

By Hervé Boinnard on 2019-03-09 14:25 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Volunteers DC met Melissa Cafcules in Tampa (Joomla Day Florida). She is joining the department as designer. DC is working with her and sent her a list of tasks (social media, case studies, template). DC has been contacted by SD Williams about the marketing liaison team and would like to help spread the love for Joomla! for...

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Marketing Leadership Weekly Meeting - February 01, 2019

By Hervé Boinnard on 2019-02-28 17:15 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Copywriting Danielle from CloudAccess offered her help for copywriting. First article published. Brochure and Marketing Resources The official Joomla Brochure is now freely available for all, and available in several...

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Marketing Leadership Weekly Meeting - January 11, 2019

By Hervé Boinnard on 2019-02-08 17:44 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Advertising Campaign A new Google Ads Campaign run by Department Coordinator: Targeting downloads.joomla.org To launch in February/March. Translations in several defined languages to increase efficiency. Team Lead will assist with the English copy. Copywriting Team Lead to work on list of article ideas. Assistant...

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Marketing Leadership Weekly Meeting - November 30, 2018

By Hervé Boinnard on 2018-12-22 15:34 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Copywriting DC will draft the points for the “End of the year” article, that will be written by our editor. Ideas on Christmas videos, Happy holidays: Joomla day (bells) Joomla day (bells) Joomla everywhere! Case Studies We receive a very good draft from Luca from JoomlaDay Italy. We have now three Case...

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Marketing Leadership Weekly Meeting - November 13, 2018

By Hervé Boinnard on 2018-12-22 15:28 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Copywriting Steve Burge (OSTraining / Joomlashack) offered us his help. DC had a meeting with him and he would be happy to provide us with articles. Production dept. asked for a blog post about our releases. Organisation New local liaison: Andrea for Spain - We have now liaisons for France, Italy, Spain, Germany and...

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Marketing Leadership Weekly Meeting - November 06, 2018

By Hervé Boinnard on 2018-12-16 14:05 in Marketing Team

Attendees Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead Apologies Sandra Decoux - Marketing & Communication Department Coordinator   Case Studies With exchanges prior to this meeting, for further details, reading, and design templates (brochure and PDF), we completed the Case Study of a B&B booking website. Addition of links to JED categories for the extensions used for this Case Study. The completed document is discussed and approved...

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Marketing Leadership Weekly Meeting - October 12, 2018

By Hervé Boinnard on 2018-10-27 14:33 in Marketing Team

Attendees Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead Apologies Sandra Decoux - Marketing & Communication Department Coordinator   Organisation General comments and appreciation on Distributing Press Releases and Wire services. Case Studies We take an example of a B&B booking website. Noreen would structure the content as follows: Background to client Requirements Challenges and features required for site The successful...

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Marketing Leadership Weekly Meeting - October 05, 2018

By Hervé Boinnard on 2018-10-19 16:15 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Organisation Tool for Press Releases: DC found out that we already have a PR Newswire account on CISION.COM (US), very good because the PR get picked up everywhere! Marketing TL suggests creating a media story every quarter on Newswire. We will add the PR in the media alerts section on joomla.org - DC added a button linked...

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Marketing Leadership Weekly Meeting - September 28, 2018

By Hervé Boinnard on 2018-10-12 20:02 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Release 3.9 Copywriting of the landing page edited by our editor Landing Page already ready in 20 languages Post-release campaign ready (approx. 14 posts) Teaser video published (created by Jason Nickerson for cPanel Conference) Official 3.9 video will be created by Brian Teeman 3.9 stable blog post ready Press Release...

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Marketing Leadership Weekly Meeting - September 14, 2018

By Hervé Boinnard on 2018-10-09 23:58 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Organisation GitHub: Sandra cleaned the repository right after the meeting. We’ll need to create clear, detailed, and easy tasks. Triage by Sandra, and discussion on Glip in the coming weeks. We will leave open only tasks that are possible with our actual resources, and gathered by Work Package. Release 3.9 Press...

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Marketing Leadership Weekly Meeting - August 23, 2018

By Hervé Boinnard on 2018-09-14 21:07 in Marketing Team

Attendees Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead Parth Lawate (User Research & Strategy Team Lead) Apologies:  Sandra Decoux - Marketing & Communication Department Coordinator   User Research & Strategy Parth recommends having someone external to the project input with User Research/insights. We have a biased view, and it may be a prejudice to the J Project. Of course, Parth can assist and help, but not lead. If we had...

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Marketing Leadership Weekly Meeting - July 20, 2018

By Hervé Boinnard on 2018-08-03 22:25 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Joomla 4 Alpha 4 George is releasing in the next days Alpha 4 Blog post ready, with mention of changes between Alpha 3 and Alpha 4  Release 3.9 Blog post for stable release to prepare in August  Copywriting Ashikur’s article, needs reworking. Slide template Date for the template in second week...

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Marketing Leadership Weekly Meeting - June 08, 2018

By Hervé Boinnard on 2018-07-12 22:12 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Personas / Joomla User Profiles Department Coordinator put together in a Document the page to implement in Joomla.org. It contains part of what is currently on JDocs.https://docs.joomla.org/Start_here It will be reviewed and improved by Team Lead. Content can be added too. As a bonus, it is good for SEO to have these...

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Marketing Leadership Weekly Meeting - June 01, 2018

By Hervé Boinnard on 2018-06-06 22:05 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead Rowan Hoskyns-Abrahall - President Joomla Release 3.9 Announcement: template for blog post to prepare once Beta is released.And rework on a template for 3.9 patch releases. Press Release: to prepare once Beta is released. Facebook ads: Team Lead will prepare the ad to share with the Team. And President to manage ads and...

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Marketing Leadership Weekly Meeting - May 24, 2018

By Hervé Boinnard on 2018-05-30 13:40 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead   Organisation A volunteer, Ahmad, wants to help: added to Marketing Team Members on Glip, and to give him tasks. Outcomes from Joomla Day France The Presentation given by Department Coordinator went very well. The part about the Marketing Strategy attracted very positive reactions, and is motivating for the community: we have...

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Marketing Team Meeting - May 11, 2018

By Hervé Boinnard on 2018-05-14 22:30 in Marketing Team

Attendees Sandra Decoux - Marketing & Communication Department Coordinator Noreen Cesareo - Marketing Team Lead Hervé Boinnard - Assistant Team Lead Joomla Release 3.9 - GDPR The Team will concentrate on this release as a priority. Landing page In hand - Department Coordinator is working on it. Some visuals are ready and Stefanie is working on copywriting. We do need proofreading by English native speakers, Team Lead to look at it. External communication For the 3.9...

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Marketing Teams Report - April 25th, 2018

By Sandra Decoux on 2018-04-25 17:27 in Marketing Team

Main Marketing Team Ufuk Avcu resigned from the Lead of the Team. Thank you Ufuk for your work! Noreen Cesareo is the new Team Lead as of May 1st, 2018 Hervé Boinnard will be the Team Lead Assistant. Noreen’s main mission is to organize the marketing teams, help defining tasks and start implementing the new marketing strategy.Noreen and Sandra will work in the next days on adjusting the Joomla 4 marketing strategy according to the upcoming budget allocated to the Department. Joomla 4...

Read more: Marketing Teams Report - April 25th, 2018