By Mike Kritzer on 2024-08-06 01:39 in Marketing Team

Date: Tuesday, 30th July 2024, 10:20- 12:18 GMT-07:00
Attendees: Angelika Prox-Dampha, Maria Skampoura, Mike Kritzer

 

Next steps

 

• brainstorming sessions to better define the target audience
• develop a strategy to attract media attention to Joomla events, emphasizing the importance of inviting media personnel to cover events to increase visibility.
• suggested that involving Crystal in future meetings would be beneficial to align on ongoing projects and provide guidance.
• someone will reach out to Crystal to see if she could join their meetings.

 

Topics & Highlights

 

1. Board Member Elections and Responsibilities
   • concern about the significant time commitment of 20 hours per week required for board positions, suggesting that it may be challenging for individuals with other professional obligations to dedicate this amount of time.
2. Pain Points and Advantages of Joomla
   • concerns about Joomla's historical reputation for being difficult to use, which still persists as a learning curve for new users.
3. Challenges with Joomla Hosting
   • concern about the lack of advertising for Joomla hosting services, noting that while WordPress hosting is widely advertised, Joomla hosting is not, which affects its visibility and user adoption.
   • example of SiteGround, a company that initially offered Joomla hosting but has shifted focus to WordPress, making it difficult for users to find resources for Joomla hosting.
   • the need to develop a strategy to attract media attention to Joomla events, emphasizing the importance of inviting media personnel to cover events to increase visibility.
4. Improving Joomla's Online Presence
   • difficulty in navigating the Joomla website due to the overwhelming amount of information and resources available.
5. Content Management and Updates
   • concern about the lack of clarity regarding who is responsible for reviewing the updates made to the website and whether the changes would be acknowledged or lost.
   • suggested that they need to identify a content manager or a team member from the marketing department to take responsibility for content updates.
   • concern about the limitations of their current access to the system
   • proposed implementing a multi-layered review process for content contributions to ensure quality and adherence to corporate identity before publication.
6. Joomla Page Updates and Growth Strategy
   • concern about investing time in updating Joomla pages without knowing if the content will be changed, fearing that her efforts might go to waste.
7. Future Involvement
   • suggested that involving Crystal in future meetings would be beneficial to align on ongoing projects and provide guidance.