By Mike Kritzer on 2024-09-03 23:20 in Marketing Team

 

Date: Tuesday, 27th August 2024, 10:03- 11:13 GMT-07:00 Attendees: Emmanuel Lemor, Maria Skampoura, Mike Kritzer, Tom van der Laan, jimmy hich, Angelika Prox-Dampha, grace mutiana

 

 

 

Next steps

 

 

 

·      Maria suggests that if the team lacks sufficient personnel, they should all contribute to ensure progress in marketing efforts.

 

·      Maria agrees to help Grace with image editing and social media tasks, indicating a commitment to support the new team member.

 

·      Tom proposed creating a schedule for newsletters and making it a regular agenda item in meetings to ensure timely content creation.

 

·      Emmanuel suggests organizing a future session to outline the framework for the newsletter, indicating that the current meeting is too focused on numerous ideas without a clear direction.

 

·      Maria mentions that she has created a structure for the newsletter based on the discussions, which includes different content tailored to five personas, showcasing important Joomla websites, and providing tips.

 

·      Tom suggested that Emmanuel come up with an idea to improve the newsletter, indicating a collaborative effort to enhance Joomla's image.

 

·      Emmanuel suggested that the marketing team could connect with the doula organization to explore possibilities for freelancers to team up and handle larger projects.

 

·      Tom proposed that Grace team up with Maria and Angelika to work on producing images for the community magazine, indicating a clear commitment to involve her in ongoing projects.

 

·      Maria suggested adding Grace to a new channel created for discussing magazine pictures, facilitating her integration into the team.

 

·      Tom suggested organizing a separate meeting to brainstorm ideas for the community magazine, ensuring that the current meeting remains focused on general topics.

 

·      Emmanuel proposed creating a Google Calendar specifically for the marketing newsletter to plan and track upcoming content and deadlines.

 

·      Mike Kritzer requested that the next meeting include a discussion on the pages reviewed and the necessary updates to the website, emphasizing that this task needs to be addressed.

 

 

 

Topics & Highlights

 

 

 

v Marketing Strategy and Team Roles

 

Ø  Concern Tom expresses concern that the current marketing team is not engaging in strategic marketing, focusing instead on production tasks.

 

Ø  Task Maria agrees to help Grace with image editing and social media tasks, indicating a commitment to support the new team member.

 

Ø  Next steps Maria suggests that if the team lacks sufficient personnel, they should all contribute to ensure progress in marketing efforts.

 

v Newsletter Strategy

 

Ø  Next steps Tom proposed creating a schedule for newsletters and making it a regular agenda item in meetings to ensure timely content creation.

 

Ø  Concern Emmanuel raised a concern about the value of simply summarizing articles, suggesting that the newsletter should provide more strategic insights.

 

Ø  Decision Emmanuel emphasized that each newsletter should have structured content blocks to enhance its value, indicating a decision to improve the newsletter format.

 

v Structuring the Newsletter

 

Ø  Next steps Emmanuel suggests organizing a future session to outline the framework for the newsletter, indicating that the current meeting is too focused on numerous ideas without a clear direction.

 

Ø  Task Maria mentions that she has created a structure for the newsletter based on the discussions, which includes different content tailored to five personas, showcasing important Joomla websites, and providing tips.

 

v Collaboration for Larger Projects

 

Ø  Concern Angelika raised concerns about the difficulties freelancers face in managing larger projects due to compliance with company requirements, including personnel size, financial volume, and quality management features.

 

Ø  Next steps Emmanuel suggested that the marketing team could connect with the doula organization to explore possibilities for freelancers to team up and handle larger projects.

 

Ø  Fact Angelika mentioned that there is a big event scheduled around the 20th of September in Hamburg, which could provide an opportunity to showcase materials.

 

v Introduction of New Team Member

 

Ø  Task Tom proposed that Grace team up with Maria and Angelika to work on producing images for the community magazine, indicating a clear commitment to involve her in ongoing projects.

 

Ø  Next steps Maria suggested adding Grace to a new channel created for discussing magazine pictures, facilitating her integration into the team.

 

v Newsletter and Community Magazine Planning

 

Ø  Next steps Tom suggested organizing a separate meeting to brainstorm ideas for the community magazine, ensuring that the current meeting remains focused on general topics.

 

Ø  Task Emmanuel proposed creating a Google Calendar specifically for the marketing newsletter to plan and track upcoming content and deadlines.

 

v Volunteerism Promotion

 

Ø  Decision Mike Kritzer proposed to push for volunteerism in the newsletter, which Emmanuel Lemor agreed with, indicating a consensus on the idea.

 

Ø  Next steps Emmanuel Lemor suggested creating a small banner in the newsletter that would promote volunteer opportunities, with the intention of changing the wording regularly to maintain interest.

 

v Website Update Discussion

 

Ø  Next steps Mike Kritzer requested that the next meeting include a discussion on the pages reviewed and the necessary updates to the website, emphasizing that this task needs to be addressed.