By Mike Kritzer on 2024-09-12 17:05 in Marketing Team

Date: Tuesday, 10th September 2024, 10:04- 11:15 GMT-07:00
Attendees: Angelika Prox-Dampha, Mike Kritzer, Tom van der Laan, Emmanuel Lemor, Maria Skampoura, Alexander Tsoukalas

Meeting Summary

The team addressed the need for website content updates and redesign, with Tom confirming he could make necessary changes, while concerns about information overload and usability were voiced. For thr Joomla sitre redesign, the importance of accessibility in web design was emphasized, alongside the need for improved communication within the marketing team and with the audience. Future meeting scheduling was discussed, as well as the development of a newsletter and strategies for promoting Joomla events, with commitments made to enhance visibility and engagement. The meeting concluded with a focus on actionable next steps for various tasks.

Next steps

• We have the credentials to log in and make changes to the website content, indicating that we can proceed with the necessary updates.
• Mentioned that there is a need to work on graphics for the website, indicating that this is part of the overall content update that needs to be addressed.
• The team discussed creating multiple meeting dates suggesting a collaborative approach to improve the website's content.
• Proposes creating a staging version of the website and sharing it in a public channel to invite constructive criticism and feedback from the team, ensuring that everyone is aware of the marketing team's efforts.
• Suggests that the marketing team should take the initiative to create a new Joomla website, allowing for public feedback and involvement from the community.
• The next step involves creating a new sitemap structure for the website to improve organization and clarity.
• The team should focus on addressing the most popular pages first, as they have already identified which pages are most visited.
• Suggests promoting the newsletter at upcoming Joomla! events to gather more mailing addresses.
• The team agreed to explore ways to approach other events and enhance Joomla's visibility, including the potential for giveaways and promotional items.
  

Topics & Highlights

1.    Website Content Changes

• Concern | Tom expressed concern that the work on changing the website content had stalled, indicating that they had done some work but nothing had progressed since then.
• Next steps | Tom confirmed that he has the credentials to log in and make changes to the website content, indicating that they can proceed with the necessary updates.
• Task | Mike mentioned that there is a need to work on graphics for the website, indicating that this is part of the overall content update that needs to be addressed.
• Decision | It was decided that Tom would propose dates for meetings focused on each page, allowing team members to join based on their availability.

2.    Improving Communication and Transparency in the Marketing Team

• Concern | Concern about the lack of communication between teams, highlighting that many team members are unaware of what the marketing team is actually doing, which leads to misconceptions.
• Next steps | Proposes creating a staging version of the website and sharing it in a public channel to invite constructive criticism and feedback from the team, ensuring that everyone is aware of the marketing team's efforts.
• Next steps | Maria suggests that the marketing team should take the initiative to create a new Joomla website, allowing for public feedback and involvement from the community.

3.    Website Structure and Usability Concerns

• Concern | Emmanuel Lemor expressed that the current website is overloaded with information and lacks a clear structure, which makes it challenging for users to find what they need. He noted that the design trends have shifted towards minimalism, but the Joomla site has not adapted accordingly.
• Concern | Mike Kritzer highlighted the issue of information overload on the Joomla site, agreeing that it is difficult for users to find relevant information. He referenced a principle from a book that advises against making navigation confusing, which aligns with the need for a more straightforward website structure.
• Concern | Angelika Prox-Dampha raised concerns about the Joomla website being cluttered with too much information, making it difficult for users to navigate. She emphasized the need for a site map to provide an overview and help organize the content more effectively.

4.    Website Structure and Content Improvement

•  Next steps | The next step involves creating a new sitemap structure for the website to improve organization and clarity.
• Task | Mike Kritzer mentioned that the team should focus on addressing the most popular pages first, as they have already identified which pages are most visited.

5.    Newsletter Tool Discussion

• Fact | It is noted that the last newsletter was sent three months ago, indicating a gap in communication.
• Next steps | Emmanuel suggests promoting the newsletter at upcoming Joomla! events to gather more mailing addresses.
• Decision | Emmanuel will have a template for the newsletter to be reviewed by the team members by the next meeting