Marketing Minutes September 24, 2024

By Mike Kritzer on 2024-09-28 05:26 in Marketing Team

Date: Tuesday, 24th September 2024, 10:06- 11:28 GMT-07:00
Attendees: Angelika Prox-Dampha, Emmanuel Lemor, Maria Skampoura, Mike Kritzer, Tom van der Laan, Asad Mithu

Meeting Summary

Angelika Prox-Dampha was introduced as the new DC outreach member, raising issues regarding documentation and the need for KPIs for better inter-departmental collaboration. Emmanuel Lemor emphasized the importance of improving communication among teams. The group planned a meeting to work on the Joomla website and discussed website accessibility, Joomla 5 migration support, and strategies for assisting Joomla 3 site owners in upgrading. They also addressed the need for improved SEO and video content strategies, outreach to hosting companies, and budget discussions. Additionally, concerns were raised about the accuracy of data from tools like BuiltWith and the quality of Joomla extensions.

Next steps

Angelika mentioned that she received a rough draft with basic handover data and would need to review documents to determine what actions could be taken moving forward.
It was agreed to schedule the meeting for next Tuesday at 6 p.m. UTC, with the understanding that some members may not be able to attend.
Emmanuel proposed the idea of offering 30 minutes of free assistance to users needing help with the migration to Joomla 5, suggesting that this could also serve as a way to recruit volunteers who can provide support.
Emmanuel Lemor discusses the need to find a reliable tool to detect Joomla 3 sites and validate email addresses for contacting site owners, indicating a clear commitment to automate the outreach process.
Asad proposed focusing on creating more video content for Joomla on various social media platforms, including YouTube, to enhance visibility and engagement.
Mike suggested building the discussed resource page for hosting companies to direct them to, which would serve as a central point for information and support.
Angelika committed to developing a concept that encompasses the discussed ideas and to ensure that the organization is prepared before approaching companies or media houses.
Tom was tasked with creating a meeting on Google Meet and adding participants' emails to send out invites.

Topics & Highlights

Introduction of New DC Outreach Member
Meeting Planning
- Decision | The group decided to plan the meeting in the evening, as it was the preferred time for most participants
- Next steps | It was agreed to schedule the meeting for next Tuesday at 6 p.m. UTC, with the understanding that some members may not be able to attend.
Joomla 5 Migration Support
- Decision | The team agreed that the focus should be on helping users transition from Joomla 3 to Joomla 5 rather than just urging them to upgrade, highlighting the need for supportive resources.
- Concern | Emmanuel expressed concern that the marketing side may not be effectively handling the creation of backlinks for Joomla properties, which could impact visibility and user perception.
- Task | Emmanuel proposed the idea of offering 30 minutes of free assistance to users needing help with the migration to Joomla 5, suggesting that this could also serve as a way to recruit volunteers who can provide support.
Joomla 3 Upgrade Campaign
- Task | Emmanuel Lemor discusses the need to find a reliable tool to detect Joomla 3 sites and validate email addresses for contacting site owners, indicating a clear commitment to automate the outreach process.
- Concern | Angelika Prox-Dampha raises a concern about how to access the addresses of Joomla 3 sites that need to be contacted for the upgrade program.
- Next steps | Emmanuel Lemor suggests that they need to find a budget from OSM or another source to cover the costs of automation tools necessary for the Joomla 3 upgrade campaign.
SEO and Video Content Strategy for Joomla
- Decision | Angelika agreed with the idea of collaborating with hosting companies to improve visibility for Joomla, suggesting that a structured approach should be developed for outreach.
- Next steps | Angelika supported the idea of using Softaculous as a potential resource for gathering information about Joomla usage without violating privacy regulations.
- Concern | Emmanuel expressed concerns about the challenges of GDPR compliance when attempting to gather user data from hosting companies.
- Concern | Asad raised a concern about the current state of SEO marketing for Joomla, noting that the search results are often backdated and that there is a need for more recent and relevant content.
- Next steps | Asad proposed focusing on creating more video content for Joomla on various social media platforms, including YouTube, to enhance visibility and engagement.
Outreach to Hosting Companies
- Next steps | Mike suggested building a resource page for hosting companies to direct them to, which would serve as a central point for information and support.
- Concern | Emmanuel expressed concern that Joomla's usage might be declining, noting that their email list is only about 10,000 people, which is a small bubble compared to the potential audience.
- Task | Angelika committed to developing a concept that encompasses the discussed ideas and to ensure that the organization is prepared before approaching companies or media houses.
Budget Discussion
- Fact | Maria stated that the budget for last year was 30,000 and that this year it has been approved at 37,000, which is an increase of 7,000.
- Next steps | Maria offered to meet with Angelika after the Tuesday meeting to ensure she is up to date with everything discussed.
Meeting Scheduling
- Concern | Emmanuel expressed concern about relying on channel messages for scheduling, stating that checking multiple channels could lead to missed appointments.
- Task | Tom was tasked with creating a meeting on Google Meet and adding participants' emails to send out invites.
Promotion of Joomla
- Concern | Emmanuel expresses concern about the dwindling number of user groups related to Joomla, indicating that relying on local events may not be sufficient for promotion.