Marketing Minutes October 8, 2024
By Mike Kritzer on 2024-10-12 19:29 in Marketing Team
Date: Tuesday, 8th October 2024, 10:03- 11:35 GMT-07:00
Attendees: Emmanuel Lemor, Maria Skampoura, Mike Kritzer, Tom van der Laan
Meeting Summary
The meeting addressed several key topics, starting with the need for improved user outreach and feedback mechanisms within the Joomla project. Discussions on community initiatives emphasized the importance of participation from previously disengaged individuals.
Feedback from end users was deemed crucial, with Tom noting the lack of input from users. The group also discussed the need for a Joomla3 survey. Emmanuel proposed a structure for a Joomla newsletter. The conversation included strategies for marketing and branding. The meeting concluded with a decision to create a recurring calendar invitation for future meetings.
Next steps
- Tom expresses the need to schedule a meeting specifically to discuss the Joomla3 survey, indicating a clear next step for the team.
- Emmanuel plans to schedule the newsletter release after the Joomla magazine to leverage timely.
- Emmanuel mentioned needing help with graphics for the newsletter, and Tom offered assistance from the marketing team, indicating a commitment to support the graphic design needs.
- Emmanuel proposed creating a Google document with sections for team members to contribute ideas indicating a collaborative approach to content creation.
- Maria suggests that they can establish a social media team meeting.
- It was decided that during the next meeting, they will collaboratively create a recurring calendar invitation to streamline future meeting scheduling.
Topics & Highlights
- Joomla3 Survey Discussion
- Concern | Tom expresses concern that the Joomla project is missing valuable feedback from end users, particularly those who do not voice their opinions or have left the platform.
- Next steps | Tom expresses the need to schedule a meeting specifically to discuss the Joomla3 survey, indicating a clear next step for the team.
- Joomla Newsletter Structure Proposal
- Next steps | Emmanuel indicated that he would like feedback on the proposed layout of the Joomla newsletter structure before proceeding with its development, ensuring that the team is aligned on the content and format.
- Newsletter Content Strategy
- Decision | Mike recommends dedicating time in the first marketing meeting to brainstorm ideas for the newsletter, indicating a collaborative approach to content creation.
- Next steps | Emmanuel proposed creating a Google document with sections for team members to contribute ideas for marketing headers or sections, indicating a collaborative approach to content creation.
- Next steps | Emmanuel plans to schedule the newsletter release after the Joomla magazine.
- Newsletter Frequency Discussion
- Concern | Tom expressed hesitation regarding the proposed monthly release cycle, indicating that it might be a tough job to maintain.
- Next steps | Maria suggested that Emmanuel should initially not announce a fixed schedule for the newsletter, allowing him to assess the workload and feasibility before committing to a regular release.
- Task | Emmanuel mentioned needing help with graphics for the newsletter, and Tom offered assistance from the marketing team, indicating a commitment to support the graphic design needs.
- Decision | Emmanuel decided that the newsletter should ideally be released every month or every two months, as he believes that a longer interval would be too infrequent.
- Fact | Tom provided factual information about the email recipients, stating there are 4,500 recipients and the last newsletter was sent on February 8th, 2023.
- Addressing Negative Feedback about Joomla
- Concern | Maria expresses concern that negative comments about Joomla are being made without any responses from the team, which could harm the platform's reputation.
- Next steps | Maria suggests that they can establish a social media team meeting to address the concerns raised and improve communication within the marketing department.
- Meertings
- Concern | Emmanuel raises a concern about the expectation to manage calendar invitations for meetings without formal invitations being sent out, stating that it is unfair to expect everyone to remember the meeting details without proper communication.
- Next steps | It was decided that during the next meeting, they will collaboratively create a recurring calendar invitation to streamline future meeting scheduling.
- Decision | The group agrees to set up a recurring meeting invitation together in the next meeting to ensure everyone is informed and can manage their calendars effectively.