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Mike Kritzer

Marketing Minutes November 19, 2024

By Mike Kritzer on 2024-11-23 21:01 in Marketing Team

Date: Tuesday, 19th November 2024, 10:06- 11:08 GMT-08:00
Attendees: Maria Skampoura, Mike Kritzer, Outreach DC OSM

Next steps

  • Maria emphasizes the need to onboard new users and create a dedicated page for volunteers to facilitate their involvement in social media and marketing tasks.
  • There is a suggestion to create a landing page that includes a volunteer sign-up form with department selection and a Mattermost login link.
  • Maria Skampoura proposes to advertise the new landing page on social media to attract volunteers.
  • The team agreed to explore the possibility of creating social media posts to promote Joomla events and engage the community more effectively.
  • The team discussed the need to create more engaging content, such as short videos, to better connect with the audience, especially the younger generation.
  • There was a mention of the need for someone to take charge of creating Facebook posts, indicating a lack of volunteers for social media management.
  • The next steps include identifying a person responsible for social media posts and ensuring communication with all departments to gather news for social media.
  • The team plans to create a space for internal communication where departments can submit content for social media posts, making it easier for everyone to contribute.
  • Maria and the team will work on developing an Excel file or a similar tool to facilitate the submission of content from other departments.
  • Mike proposes organizing a meeting with all teams to enhance communication and collaboration, ensuring that everyone is informed about social media needs and upcoming events.
  • Outreach DC OSM suggests looking into job boards to offer volunteer positions, which could enhance visibility and attract younger volunteers.
  • Mike mentions the need to send out a questionnaire and create a resource page to address the identified pain points of getting off of Joomla 3, although these actions have not yet been completed.
  • Maria Skampoura committed to helping with social media efforts to promote the volunteer page and onboarding process.
  • The team agreed to create a page for volunteers that includes simple instructions for onboarding, aiming to make the process more accessible.
  • Maria suggested that they should organize a meeting to discuss the social media strategy further and ensure that content is ready for the upcoming open-source Friday.

Topics & Highlights

  1. Social Media and Marketing Challenges
    • Next steps | Maria emphasizes the need to onboard new users and create a dedicated page for volunteers to facilitate their involvement in social media and marketing tasks.
  2. Canonical Issues and Page Indexing
    • Concern | Participants are worried about the mismatch between user-selected canonicals and Google's preferred canonicals, which is affecting page indexing.
    • Fact | It is noted that there are many pages that are not indexed due to the canonical issues.
  3. Improving Mattermost Sign-up Visibility
    • Next steps | There is a suggestion to create a landing page that includes a volunteer sign-up form with department selection and a Mattermost login link.
    • Task | Maria Skampoura proposes to advertise the new landing page on social media to attract volunteers.
  4. Mattermost Login Challenges
    • Concern | There are concerns about the login process for Mattermost, particularly the need for a Joomla identity and the issues faced when changing email addresses.
  5. Volunteer Shortage and Social Media Management
    • Concern | Maria raised a concern about the shortage of volunteers, which could hinder Joomla's online presence if not addressed promptly.
    • Next steps | The next steps include identifying a person responsible for social media posts and ensuring communication with all departments to gather news for social media.
  6. Social Media Posting Strategy
    • Fact | The team decided to post every Friday about open source, indicating a regular posting schedule.
    • Next steps | The team plans to create a tool or page for internal communication where departments can submit content for social media posts, making it easier for everyone to contribute.
    • Task | Maria and the team will work on developing an Excel file or a similar tool to facilitate the submission of content from other departments.
  7. Social Media Management and Volunteer Recruitment
    • Concern | Maria expresses concern about the need for specific images for Instagram, highlighting the difficulty in consistently creating these images.
    • Next steps | Outreach DC OSM suggests looking into job boards to offer volunteer positions, which could enhance visibility and attract younger volunteers.
    • Decision | The group agrees that recruiting younger volunteers is essential for making Joomla popular again, as they can create engaging content for platforms like TikTok.
  8. Volunteer Engagement and Resource Allocation
    • Concern | Mike expresses concern about the lack of volunteers, which has led to stalled projects and unaddressed pain points within the marketing team.
    • Next steps | Mike mentions the need to send out a questionnaire and create a resource page to address the identified pain points, although these actions have not yet been completed.
  9. Communication and Collaboration Among Teams
    • Next steps | Mike proposes organizing a meeting with all teams to enhance communication and collaboration, ensuring that everyone is informed about social media needs and upcoming events.
  10. Volunteer Management and Onboarding
    • Task | Maria Skampoura committed to helping with social media efforts to promote the volunteer page and onboarding process.
    • Concern | There are concerns regarding the current volunteer onboarding process, particularly about the complexity and the need for approvals which may hinder new volunteers from joining.
    • Concern | There are concerns regarding the current identity management system, as it can lead to complications when users change their email addresses, causing disruptions in the system.
    • Next steps | The team agreed to create a page for volunteers that includes simple instructions for onboarding, aiming to make the process more accessible.
  11. Social Media Content Strategy
    • Task | Maria suggested that they should organize a meeting to discuss the social media strategy further and ensure that content is ready for the upcoming open-source Friday.