Marketing Leadership Weekly Meeting - October 18, 2018
- Noreen Cesareo - Marketing Team Lead
- Hervé Boinnard - Assistant Team Lead
- Sandra Decoux - Marketing & Communication Department Coordinator
- General comments and appreciation on Distributing Press Releases and Wire services.
- We take an example of a B&B booking website.
- Noreen would structure the content as follows:
- Background to client Requirements
- Challenges and features required for site
- The successful build and implementation of the site
- Project and delivery in 3 months
- Next steps
- Review and edits of the copy early next week
- Identifying more examples at our next meeting
- We aim at having three Case Studies, at least, to start publishing and ask for more in the Community
- We will browse into the Showcase directory to find more cases as well.
- To differentiate a bit with the work started by Parth on the Use Cases, the Case Studies are real life projects done with Joomla which will be called “User Stories”.
- Use Cases will include a wider category of Case Studies, targeted at an industry market (for example Hospitality industry).
- Case Studies and Use Cases complete and include each others, but we think that at first, the Case Studies would be more effective in attracting website builders and business owners. Once we have a few published, we may come back and work on Use Cases.
Meeting adjourned after 50 minutes.