Minutes of the SEO Team meeting 25th May 2016
By Private Profile 0adfdec2 on 2016-05-25 17:22 in Joomla! Optimisation Team
Attendees
Ruth Cheesley, Andrés Maeso Broncano, Chris Wagner
Apologies
Mike Veeckmans, Elisa Foltyn, Soren Beck-Jensen
Topics to discuss:
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Sites of interest
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Ruth has compiled a list of sites that we need to focus on which have public-facing assets. The team will check the annotations to ensure they are all of interest, and will prioritise which need attention
- Ruth to prepare contact list for team lead of each domain to act as a point of communication
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Discussion on what metrics will be measured and what we are interested in. This is just a starter for ten, it will probably change as we start conducting audits and reviewing the tools we will be using.
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For audit
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Indexed pages
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Volume
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What pages
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Errors
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Backlinks
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Per page
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Domain/s
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Anchor text
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Optimisation problems
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Robots problems
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On page issues
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HTML structure
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Syntax
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Etc…
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Internal link structure
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Sitemaps
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Performance
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Load time
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Relevant metrics
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Analytics
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Bounce rate
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Time on site
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Pages per visit
- Relevant metrics
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Annotations!
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Keyword research
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Develop a set of templates for providing community members with to carry out research - Ruth explained the new structure and how team members and contributors would be organised.
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Establish keyword sets in different languages/countries via contributors
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Create training videos/tutorials to support contributors in helping the team conduct research
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For ongoing research/monitoring
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This will mostly come out of what we find from the audit.
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May well need some custom work to implement the kind of data collection we will be needing.
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Tools
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Sistrix - potential option to use the tool for Joomla, Chris is having a talk on Friday and will report back on our options
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Manhattan-Tool - Instant API: Nils Haack is getting back to Chris about usage of resources. Metrics / keywords would have to be found and then monitored on a daily or larger period basis.
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SEM-Tool - for keyword research. Chris to talk to Nils Haack about this.
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LinkResearchTools - Ruth to talk to Christoph Cemper about the possibility of using their Agency account.
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Majestic - Andres has contacts via one of their tools and will follow up to see if we might be able to get some kind of access.
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Problems with analytics profiles
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Discussion on subdomains loading joomla.org analytics tracking code in addition to their own
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Team discussed options of loading one profile and using cross-domain tracking versus each domain having its own tracking
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Decided it’s not relevant to have a single profile with all oversight on subdomains (it always gets sampled, and we can query the API to get the information if needed)
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Action: Request removal of the joomla.org tracking property from all hosts currently loading it, ensure they are only loading their own subdomain, ideally via GTM - Ruth to identify contacts and action.
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Action points:
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Review subdomains and set order of priority for auditing
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Touch-base with teams to ensure they know what we’re doing
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Follow up on tools to be used & test environments for auditing/crawling
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Resolve Analytics problems