By Mike Kritzer on 2024-06-18 06:53 in Marketing Team

 

Date: Tuesday, 18th June 2024, 10:15- 11:01 GMT-07:00
Attendees: Alireza Javaherian, Emmanuel Lemor, Louise Hawkins, Maria Skampoura, Mike Kritzer, Montego Blitz, Tom van der Laan, Asad Mithu

 

Meeting Summary

 

The meeting began with a focus on Survey Strategy and Implementation, where Louise Hawkins allocated budget for social media and marketing tools, including survey software. The discussion then shifted to Survey Target Audience Identification, highlighting different user groups and the need to identify target audiences. Challenges in Upgrading to Joomla 5 were addressed, with concerns raised by Montego Blitz about user reluctance to upgrade and the importance of building confidence in Joomla 5. Transitioning from Joomla 3 to Joomla 6 was discussed, emphasizing the need to focus on marketing version 6 and updating the current website to showcase Joomla's capabilities. Content Creation and Team Formation tasks were assigned, focusing on forming teams for content creation and design elements. Planning a Landing Page for Campaign involved creating a landing page for the 'Get Off June the 3' campaign, with steps outlined for its development.

 

Next steps

 

• Suggested building confidence in Joomla 5 for both old and new users, emphasizing the importance of educating users about the benefits and ease of upgrading.
• The need to focus on marketing version 6, promoting community involvement, and addressing challenges in transitioning from Joomla 3 to Joomla 6.
• The importance of updating the current website to better showcase Joomla's capabilities.
• The upcoming release of Joomla 6 and the need to plan marketing strategies for its launch.
• Forming teams to work on content creation and design elements for website pages.
• Ssetting up a questionnaire using ConvertForms Pro to gather data for the Joomla 3 campaign and analyzing the data for strategy formulation.
• Starting the landing page creation
• Having a survey on the landing page

 

Topics & Highlights

 

1. Survey Target Audience Identification
   • Tthe target audience for the survey, including end users, integrators, and developers.
2. Transition from Joomla 3 to Joomla 6
   • The need to focus on marketing version 6, promoting community involvement, and addressing challenges in transitioning from Joomla 3 to Joomla 6.
   • The importance of updating the current website to better showcase Joomla's capabilities.
3. Improving User Experience for Joomla Website Updates
   • Creating a centralized landing page on get off Joomla 3 for migration information and implementing a mentorship program to assist users in updating their websites.
4. Planning a Landing Page for Campaign
5. Discussion on Migrating from Joomla 3 to Joomla 4
   • Gathering information and resources for the transition.