By Mike Kritzer on 2025-02-25 17:12 in Marketing Team

Date: Tuesday, 28th January 2025, 10:03-11:04 GMT-08:00

 

 Attendees: Mike Kritzer, Emmanuel Lemor, Angelika Prox Dampha, Maria Skampoura

 

Next steps

 

·      Emmanuel suggested the need for modernizing multimedia content and improving the website's look and feel to retain users, indicating a direction for future actions.

 

·      Emmanuel mentioned the need to research and reorganize the website's menu structure to ensure important content is easily accessible, indicating a commitment to improve user experience.

 

·      Angelika Prox Dampha suggests that the team should quickly categorize user groups and understand what they are looking for in the website redesign, indicating a clear next step in the process.

 

·      Angelika indicates the need to identify website maintainers to streamline the process of making changes to the websites, suggesting a more organized approach to website management.

 

·      Maria suggested that the marketing team should reach out to other departments to schedule meetings and discuss necessary actions, emphasizing the importance of collaboration and feedback from all stakeholders involved in the design process.

 

·      Maria suggested that Angelika collect examples of websites that reflect the desired design and share them with the team to facilitate the discussion.

 

·      Maria suggested identifying responsible individuals for the redesign project and organizing a meeting to discuss the subject further, indicating a proactive approach to move forward.

 

Topics & Highlights

 

1. Discussion on Joomla.org Website Redesign

 

·      Next steps Angelika mentioned that she is searching for files related to the redesign and suggested that she should share relevant documents through Mattermost to facilitate better communication and collaboration.

 

·      Concern Angelika raised a concern about the lack of effective communication between developers and marketers, stating that despite speaking the same language, they are not able to understand each other, which complicates the redesign efforts.

 

2. Analysis of Last Year's Statistics and Media Mix

 

·      Fact Emmanuel provided statistics indicating that X (Twitter) is projected to lose 7 million active monthly users by the end of 2025, while Blue Sky has gained 700,000 users shortly after the US presidential election, and Threads has 275 million monthly users.

 

·      Concern Angelika expressed uncertainty about how to properly analyze last year's statistics and raised concerns about the effectiveness of their media mix due to users leaving platforms like Twitter.

 

3. Website Usability and Structure

 

·      Decision The participants agreed on the necessity to simplify the website's structure to make it more user-friendly.

 

·      Concern Maria expressed concern about the current website's complexity, stating that it can be intimidating for users due to the overwhelming amount of information presented.

 

4. Collaboration and Communication in Marketing

 

·      Next steps Maria suggested that the marketing team should reach out to other departments to schedule meetings and discuss necessary actions, emphasizing the importance of collaboration and feedback from all stakeholders involved in the design process.

 

·      Decision The team agreed on the necessity of holding regular meetings with all departments to ensure that everyone is informed and involved in the decision-making process, particularly to recognize and reward hard work.

 

·      Concern Maria raised concerns about the marketing team's current inability to effect change and the feeling of intimidation and disappointment when discussions do not lead to action. She highlighted the need for a more proactive approach to engage with other departments.

 

5. Website Redesign Discussion

 

·      Concern There is a concern that the redesign project lacks clear direction and accountability, as expressed by Mike, who noted that previous discussions have not led to actionable outcomes.

 

·      Next steps Maria suggested identifying responsible individuals for the redesign project and organizing a meeting to discuss the subject further, indicating a proactive approach to move forward.

 

·      Decision Mike proposed creating a closed group specifically for the website redesign, which would include members from various teams to streamline the process and reduce noise from differing opinions.

 

6. Identifying Responsible Parties for Change

 

·      Concern Maria expressed concern about the marketing department's current situation, indicating that they are spending time and energy without seeing any changes, which leads to stress and worry.

 

·      Next steps Maria proposed to find out who is responsible for the necessary changes and to arrange a meeting with them as a crucial next step to address the issues at hand.

 

·      Task Maria committed to speaking with all developers and teams to ensure that everyone is on the same page regarding the changes needed.