Marketing Minutes February 11, 2025
By Mike Kritzer on 2025-02-25 17:54 in Marketing Team
Date: Tuesday, 11th February 2025, 10:04-11:50 GMT-08:00
Attendees: Emmanuel Lemor, Mike Kritzer, Tom van der Laan, Outreach DC OSM, Maria
Next steps
* It is suggested that clearer communication and assignment of tasks are needed
to ensure that everyone knows their responsibilities and to prevent any one
person from feeling overwhelmed.
* Tom van der Laan mentions that content for a help page was assigned to Mike
and Maria, indicating a clear task assignment within the team.
* Outreach DC OSM suggested exploring Trello or similar tools to improve
project organization and management, indicating a need for a decision on
which tool to adopt.
* Emmanuel Lemor mentioned that he would look into Trello as a potential tool
to help the team get more structured in their work.
* Tom van der Laan mentioned the need to request a section in the internal
documentation for Outreach, which will help in organizing information for new
team members.
* The next step proposed is to organize a meeting with all team leads and
possibly include members from other relevant teams to discuss the
communication issues and find solutions.
* Outreach DC OSM prompts Mike Kritzer to identify specific pain points that
could be addressed by the marketing department in the upcoming week,
indicating a move towards actionable solutions.
* Mike Kritzer suggests that the marketing department should create a plan and
collateral for the Joomla 6 release, indicating a clear next step for the
team.
Topics & Highlights
1. Content Management and Editing Process
* Decision | Emmanuel proposes that the team should focus on content from
the last five years, suggesting that older content may not be relevant
anymore.
* Next steps | Outreach DC OSM suggests assigning specific pages to team
members for editing, proposing a structured approach to manage the
workload effectively.
* Fact | Emmanuel mentions that there are over a thousand pages to edit,
indicating a significant workload ahead for the team.
2. Website Maintenance and Redesign Discussion
* Concern | Mike Kritzer expresses concern about whether maintaining and
updating the Joomla website falls under the marketing department's
responsibilities, indicating a lack of clarity on roles.
* Concern | Mike Kritzer highlights the issue of poor website usability and
the need for better communication within departments, suggesting that the
current state of the website is unsatisfactory.
* Decision | There is an acknowledgment that the website needs to be
updated and maintained, although there is uncertainty about which team
should take the lead on this task.
3. Marketing Involvement and Coordination
* Next steps | The team needs to find a way to re-establish communication
and collaboration with the other department to ensure they are
involved in future projects, particularly regarding the upcoming website
launch.
4. Marketing Department Responsibilities
* Next steps | It is suggested that clearer communication and assignment of
tasks are needed to ensure that everyone knows their responsibilities and
to prevent any one person from feeling overwhelmed.
* Fact | Emmanuel Lemor mentions a preference for Kanban-like systems for
task management, indicating a structured approach to organizing work.
* Concern | Participants express concern about the distribution of tasks
within the marketing department, highlighting that some tasks are not
being completed and that there is a lack of clarity on who is responsible
for what.
* Task | Tom van der Laan mentions that content for a help page was
assigned to Mike and Maria, indicating a clear task assignment within the
team.
5. Website Content Management
* Next steps | The team needs to determine how to handle URL changes when
archiving old content, as mentioned by Mike Kritzer, which will require
further discussion and planning.
* Decision | Mike Kritzer suggested that the team should identify the most
important content areas for the website and archive the less relevant
content, indicating a shift in focus for website management.
6. Duplication of Efforts and Collaboration
* Concern | Mike Kritzer highlights the problem of duplicated efforts
across departments, indicating that there is a lack of communication and
collaboration that leads to inefficiencies.
7. Joomla 6 Release Planning
* Next steps | Mike Kritzer suggests that the marketing department should
create a plan and collateral for the Joomla 6 release, indicating a clear
next step for the team.