By Mike Kritzer on 2025-05-06 16:53 in Marketing Team

Date: Tuesday, 8th April 2025, 10:29-12:23 GMT-07:00
Attendees: Emmanuel Lemor, Mike Kritzer, Outreach DC OSM

Next steps

• Emmanuel suggests the need to find qualified marketing professionals to join the team, indicating a clear direction for future recruitment efforts.
• Lemor proposed that Joomla could benefit from sending targeted emails to agencies and freelancers on a quarterly basis to re-engage them with the platform.
• Emmanuel Lemor expresses a need for a manager to provide a list of PRs categorized by difficulty, indicating a clear commitment to seek assistance in managing tasks effectively.
• The next step involves identifying and hiring a marketing professional who can set clear goals and actions for the marketing team.
• There is a suggestion to consider hiring a part-time person to increase output, as the current team is not working on any significant projects.
• The team discusses the need to develop a marketing plan to attract support and donations for the project, emphasizing the importance of having clear goals to present to potential contributors.
• The need for a structured plan to attract and engage decision-makers and community members is emphasized, suggesting that without a plan, efforts to engage will be ineffective.
• Emmanuel Lemor plans to reach out to a contact who specializes in Google Ads optimization to clarify the eligibility requirements and determine if the organization can be reclassified.
• The team discussed the need to restructure the organization of files, particularly for marketing and public relations, to prevent loss of information and improve accessibility.
• The team agreed to explore the possibility of creating a press release and reaching out to relevant organizations or magazines for promotion.

Topics & Highlights

1. Team Leadership and Structure

• Decision It was decided that an election for a new team lead is.

2. Need for Marketing Expertise

• Concern Emmanuel raises a concern about the presence of individuals in the marketing department who lack the necessary expertise, which could hinder the effectiveness of marketing efforts.
• Next steps Emmanuel suggests the need to find qualified marketing professionals to join the team, indicating a clear direction for future recruitment efforts.

3. Marketing Strategy for Joomla

• Concern Emmanuel Lemor expressed concern that Joomla has not effectively reached out to agencies and developers who utilize the platform, which could hinder its growth and visibility.
• Fact Lemor mentioned that there are tens of thousands of companies involved with Joomla, including agencies and developers, indicating a large potential audience for outreach efforts.
• Next steps Lemor proposed that Joomla could benefit from sending targeted emails to agencies and freelancers on a quarterly basis to re-engage them with the platform.

4. Need for a Marketing Plan and Team

• Concern Participants express concern about the lack of direction and execution in the marketing efforts, highlighting that tasks are not being completed.
• Decision It is agreed that hiring a marketing professional, even on a contract basis, is necessary to create a marketing plan and lead the team effectively.
• Next steps The next step involves identifying and hiring a marketing professional who can set clear goals and actions for the marketing team.

5. Resource Allocation and Marketing Strategy

• The team has discussed ideas for the Joomla 20th anniversary and the launch of Joomla 6, but there is no clear plan or direction for these initiatives.

6. Project Complexity and Team Dynamics

• Mike Kritzer mentions that many team members have multiple commitments, which affects their availability and contribution to the project.

7. Community Engagement and Communication Platforms

• Concern Participants express concern about the decline of active Facebook groups and community engagement after the pandemic, indicating a loss of communication channels that previously facilitated interaction.
• Concern There is a concern about the lack of activities in schools and universities related to Joomla, which could hinder future engagement and awareness among younger audiences.
• •    Next steps The need for a structured plan to attract and engage decision-makers and community members is emphasized, suggesting that without a plan, efforts to engage will be ineffective.

8. Joomla Community Engagement and Marketing Strategies

• Concern Emmanuel expresses concern about the current lack of community engagement and the need for training new users about Joomla, indicating that simply sending untrained individuals into the community is ineffective.
• Fact Emmanuel mentions that the marketing budget for Joomla is currently very limited, suggesting that a more substantial investment could improve its visibility and reputation.
• Concern There is a concern about the effectiveness of spending money on advertising without a clear return on investment, as discussed by Outreach DC OSM.

9. Eligibility for Google Ad Grants

• Concern The organization is not eligible for the Google Ad Grants program due to its corporate structure, which does not meet the non-profit criteria required for the grant.
• Fact Google's Ad Grants program provides up to $10,000 a month in free advertising credits, but eligibility requires being a registered non-profit with a 501c3 designation in the U.S.
• Next steps Emmanuel Lemor plans to reach out to a contact who specializes in Google Ads optimization to clarify the eligibility requirements and determine if the organization can be reclassified.

10. Discussion on PR and Marketing Strategies

• Next steps The team agreed to explore the possibility of creating a press release and reaching out to relevant organizations or magazines for promotion.
• Concern There is a concern about the lack of media coverage and press releases for their initiatives, as highlighted by the participants discussing the need for better outreach.